Privacy Policy for

We at (hereafter “LuvWise” or “The Site”) genuinely respect the privacy of our users. To that effect, we have instituted the follow Privacy Policy to inform you (hereinafter “You” or “the User”) about the personal information that is collected on LuvWise (hereinafter the “Site”).  We want you to know what that information is, how it is used, how it is kept secure, and how you can access and change your personal information.  By using our website, you consent to our data collection and use of cookies as described in this privacy policy.

Effective February 1, 2014.

Acceptance of Privacy Statement

Your use of our website, including any dispute concerning privacy, is subject to this privacy statement.  Your use of our website indicates your acceptance of the practices set out in this Privacy Policy and in the Site’s Terms of Use. We reserve the right to modify this privacy statement at any time by posting the changes on this page. Your continued use of any portion of our website following the posting of an updated privacy statement will constitute your acceptance of the changes.

Information We Collect

The LuvWise website collects the following data:

Personal Data:

Personal Data is collected from Users who sign up for an account. Examples of this data include:

  • Email Address
  • Date of Birth
  • Country of residence
  • Zip Code
  • Gender
  • Dating and Relationship Information

Additional Personal Data is collected from users who pay for services such as a site subscription or a Relationship Consultation. Examples of this data include:

  • First and Last Name
  • Preferred Contact Information, such as Phone or Email
  • We retain limited credit card information for purposes such as billing, tracking payment inquiries, accounting, and record-keeping.  
  • Paid transactions on the site are facilitated by third-party ecommerce providers who collect and store your credit card number, billing address, and personal financial data. Please consult their terms of use and privacy policy to be informed about the handling and security of your personal financial data.

Browser Data and Cookies

"Browser data” refers to information capturing your technical use of the Site. When you browse or log in to LuvWise, certain types of information about your visit are automatically captured through your browser even if you do not create an account. This information includes:

  • The Internet Protocol (IP) address through which you access the Internet
  • The date and time you access the Site
  • The pages that you access while on the Site
  • The Internet address of any referral website or search engine whose link you clicked to get to LuvWise.

This browser data, as accessed through Google Analytics or comparable analytics services, gives LuvWise important information concerning the behavior of visitors on our site and allows us to understand and serve you better. If you do not wish to have your Browser Data collected, we encourage you to choose a browser with the functionality to control and limit its collection.

LuvWise makes use of HTTP Cookies to recognize each user and provide you with a seamless site experience. If cookies are enabled on your browser, the Site will use them to store a randomly generated session ID when you visit. Cookies are not required to use our site, however, and you can choose to disable them (as described above). If you are not using cookies, the Site will automatically include a randomly generated session ID within the URL for each page that you access. In either case, the session ID allows your browser to maintain a continuous user session on LuvWise.

How Information Is Used

The personal information collected on our Site may be used to provide the Services described on the Site and for Research (see below). For example, we use your personal information to:

  • Respond to emails and requests
  • Provide you with information about your dating and relationship experiences 
  • Connect you with a Relationship Consultant at your request
  • Send you occasional emails to keep you informed about our site and how to get the most out of it
  • Process transactions for paid services
  • Maintain internal records
  • Utilize important services provided by third parties, such as web hosting, emailing, telecommunications, survey building, data analysis, and ecommerce.


LuvWise is on a mission to decode great relationships, and to that end, some data you enter on the site will be collected and analyzed to better understand the dynamic processes impacting your romantic relationship or relationships in general.  Data collected for research purposes is de-identified, encrypted, and stored on a secure password protected database.  The site may grant qualified statistical analysts, academic experts, and research institutions access to such de-identified, aggregated data for research purposes.  We will inform you through our blog, email newsletter, and site of any insights gleaned from this research.

When Information is Collected

Information about your or your relationship experiences is collected during certain site activities, such as:

  • When browsing the site
  • During registration
  • When you use the “Contact Us” form
  • As you use the tools and services provided on the site
  • When you complete a financial transaction on the site

How Information is Stored and Shared with Third Parties

The information we collect, as outlined in this Privacy Policy, is encrypted and stored in a secure, password protected MySQL database.

LuvWise shares some personal data with third parties who assist us by performing core services related to the operation of the Site, such as payments, hosting, and network security. While those business partners intend to use your data solely for the purpose it was collected, the User understands that LuvWise cannot control for breach of security or loss of data after it is transmitted to third parties.

Limitations of Security and Liability

LuvWise has adopted certain security measures to protect the loss, misuse and alteration of the information stored in our database. While we are committed to exercising reasonable care in providing secure transmission of information between your computer and our servers, we cannot ensure or warrant the security of any information transmitted to us over the Internet and we accept no liability for any unintentional disclosures.

The site may also contain links to affiliated or unaffiliated sites and parties that may collect personal information.  LuvWise is not responsible for such data collection and this privacy policy does not govern such data collection.

In the event that the site is sold or goes bankrupt, we reserve the right to take appropriate action with the data we have collected and stored.

How to Change or Delete Your Personal Information

You can access, change or delete much of your personal data on the My Profile page of LuvWise at any time.  You can contact us directly should you wish to request that your personal data be entirely removed from our systems and files, and we will take all reasonable steps to comply with your request.  Be aware, however, that even after we delete your information from our own records, it will continue to exist in certain routine server backups until such time as those backups are destroyed.  In addition, by using the site, you agree that any personal data that has already been shared with the third parties who assist The Site by performing core services related to its operation (such as payments, hosting, and network security) is outside the control of LuvWise and therefore cannot be deleted upon your request.

How to Opt-Out from Email

You can discontinue all email contact from LuvWise by choosing to unsubscribe in any email you receive. Your request may take a few days to process.

Contact Information

For inquiries or concerns, contact the LuvWise team via email at staff(at) or by using the “Contact” Form on the Site.